Core Three-Step Explanation
“What does SellerFlame do?”
Step 1: Research topics that people search for before buying
- “First, we research topics that people are searching for before they buy from you. So if you’re a roofing company, ‘Roofing near Santa Monica’ would be one. We do this across multiple platforms like Google, YouTube, Facebook, other social media sites, and everything like that.”
Step 2: Create high-quality content in multiple formats
- “Second step, we create high-quality pieces on these topics: articles, blogs, slideshows, infographics, YouTube videos, podcasts, and each will include a clear call to action back to the company as well.”
Step 3: Distribute content widely
- “Then the third and final step is that we distribute this across the internet. We publish on hundreds of different sites, on your own sites, on your social media profiles, and all this is geared towards increasing your organic traffic.”
Introducing Our Unique Method: “Buyer Journey Mapping & Question Mixing”
Our proprietary content research methodology:
“At SellerFlame, we use a unique approach we call ‘Buyer Journey Mapping & Question Mixing.’ This is an in-depth custom approach to finding topics that actually get ROI, based on understanding what buyers want, the questions they ask, and their journey.”
“This human-focused approach means more useful and helpful content that also makes money and is contrary to the blind ‘use a tool’ approach used by everyone else, which often fails and loses money.”
The Three Key Factors We Target
Explain that our method focuses on finding topics with:
- Verified Demand – Topics people are actually searching for
- Manageable Competition – Topics your business can realistically rank for
- Inside the Buyer Journey – Topics that attract people likely to buy
“We’re looking for the sweet spot where all three overlap – that’s where the highest ROI content opportunities exist.”
Why Our Approach vs. Everyone Else’s
Use this comparison to highlight why our method delivers superior results:
Everyone Else:
- Uses keyword tools that give everyone the same data
- Relies on ChatGPT to guess at topics (often poorly targeted)
- Produces topics outside the buyer journey or too competitive
- Speaks in SEO jargon and “topical authority” buzzwords
- Typically delivers negative ROI
Result: High competition, no real demand, outside buyer journey, usually with poor content quality.
SellerFlame:
- Avoids tools that give everyone the same bad data
- Deeply investigates the buyer journey to understand customer questions
- Uses proprietary AI technology to assist with ideas
- Looks at actual competition with human analysis
- Studies competitors’ successful content for insights
Result: Proven ROI & trackable results based on true research & proof.
“The difference between using keyword tools and our Buyer Journey Mapping is like the difference between guessing and knowing. We don’t guess what topics will work – we research exactly what buyers are looking for and where they’re not being served well.”
Demonstrating the Process With Real Examples
Case Study: Sole Treadmills
Use this real example to show our process in action:
“For a treadmill company client called Sole Treadmills, we identified a topic targeting people concerned about weight limits on treadmills. Instead of using keyword tools, we thought about who might buy a treadmill – people who are overweight and concerned about capacity.”
“The topic ‘treadmills for heavy people over 300 pounds’ has performed extremely well, bringing in over 7,000 clicks alone in the first year. We didn’t find this topic using standard tools – we thought about the buyer journey and what questions they’d be asking before making a purchase.”
Difference in Research Approaches
What others do: Show a list of generic keywords from a tool like Ahrefs
What we do: Show how we investigate what real buyers are asking
Most agencies might target ‘best treadmill brands’ (very competitive), while we target ‘will a treadmill hold 300 pounds?’ (specific buyer concern with less competition).